Adidas takes a look at china's creatives
The editorial shot by photographer Benoit Florencon features eight Shanghai based influencers in their creative environments ranging from hat making, floristry and musicianship. Some of the cool cats featured are, Ritchie from select shop Triple-Major; streetstyle photographer Roy; 33 from the band DUCK FIGHT GOOSE; Thomas Bray from YETI; Rodney from CentralStudios; hat maker Danielle; Factory Five owner Jeff and footwear designer Bing Xu. They are all wearing selected iconic Adidas items.
What I personally love about this editorial is how natural it is. I love that it is still directional and stylish but with an air of documentary about it. I really like this style and will be using it as an inspirational pillar the more I photograph.