Kuyichi is a Danish Demin brand, that have now also included other wearable cotton products to their collections. They first started out from the frustration of their original business of solely manufacturing Organic Cotton, however many of the top Demin producers did not want to take on Organic Cotton, due to the comparative costs against cotton manufactured cheaply. Though there are environmental pro's such as running of ethically managed factories and the reduction and lack of use of pesticide (25% of all the world use of pesticide is used in the growing of cotton) money enevitably ruled.
If you check their site www.kiyuchi.com, it has such great easy to navigate design features, and all the content is so comprehensive. They at the forefront of sustainable fashion and are continually seeking out other fabric bases that will too contribute to future sustainability. Check out their A/W 09 campaign, which I love. I love the concept, the photography and the inbuilt movies too. This brand and their site is such an inspiration to how I would like to run Bamboo in the future if it ever gets to that stage.
Check the stores section to see where near you stocks Kuyichi. Obviously there will be price differences then grabbing a pair of jeans from Primark, but see these as an investment. I am saving now so in 2011, when I can buy some, I will. haha.